United behind the shared vision of reducing cancer’s impact in Western New York, the Buffalo Sabres and Roswell Park Cancer Institute have launched a collaboration that will see the National Hockey League franchise and the National Cancer Institute-designated comprehensive cancer center teaming up to arm fans and supporters with important guidance on cancer risk, prevention and research. Over the next five seasons, the two organizations will initiate a broad-based educational campaign with the tagline “One Goal: Inspire Cancer Cures.”
Roswell Park, the official and exclusive comprehensive cancer center of the Buffalo Sabres, will provide evidence-based tips on cancer prevention, early detection and risk reduction to hockey fans and audiences through a variety of platforms, inside and outside of First Niagara Center, the home of the Buffalo Sabres. Fans will also have the opportunity to support the most promising research at Roswell Park through donations, and will be able to take advantage of free cancer screening programs (as medically appropriate).
“We know that every year in Western and upstate New York, about 37,000 people will face a new diagnosis of cancer, and projections call for that figure to keep increasing over the next few years. The best way to reverse this concerning trend is to make sure our community is informed about cancer risk and prevention, and we’re thrilled to be able to bring our fans the latest guidance from experts thanks to our partnership with Roswell Park, the region’s only comprehensive cancer center,” said Pegula Sports and Entertainment President Kim Pegula, who co-owns the Buffalo Sabres with her husband, Terry Pegula.
The “One Goal” campaign will inform audiences, for example, about which cancers are associated with behavioral choices such as smoking and tobacco use, obesity and certain diets.
“No one fights cancer alone. That’s a truth we see in action every day at Roswell Park, and one our patients and their loved ones remind us of frequently,” Johnson added. “Our best chance for reducing cancer’s impact on our lives and collectively on our community is through the team approach, bringing everyone into the fight and uniting our resources. … Our team just got bigger and better with this collaboration. The Buffalo Sabres, The Buffalo (Sabres) Alumni and The Junior Sabres have supported Roswell Park and our patients in so many ways over the years, and our expectations are high as we launch our latest joint effort.”
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